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I think they have made it easier recently.

Also Australian, my dad (70) came to me a month ago really stressed out about signing up for Prime accidentally. I managed to cancel it for him, which wasn't too hard, 3 or 4 pages where you have to click the right button to continue.

I think designs like what Amazon does here are easily navigable by us, but anyone who's not great at computers will struggle.

My Dad was adamant that he chose the delivery option without Prime, which is why this situation was really stressful for him...




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