This is rather limited thinking though. The value of the platform is ultimately in it's content, and if those 3% of users on 3rd party apps are highly influential in driving content, then by driving them away you will harm overall value.
It's one of those typically short sighted "oh lets remove this thing costing us" without understanding the long term impact to value.
It's one of those typically short sighted "oh lets remove this thing costing us" without understanding the long term impact to value.