Nice origin story! Confusing Matasano and Monsanto is like confusing Spotify and Shopify. With a relatively high number of common letters between names, it's not totally surprising that they'd get mixed up.
> There are many examples of ordinary names representing extraordinary businesses. Apple. Four Seasons. Amazon. These names evoke excellence because the underlying services are excellent. Strong brands today will fade tomorrow once quality suffers. Think GM, Dell, and Sears. These were once among the most respected brands in America.
It's interesting to see just how much effort Amazon has put into trashing their own brand, only ten years later.
