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MKBHD: "Apple's Forbidden Words" https://www.youtube.com/watch?v=kvN5_GXlg2Y

A good look at the topic, it's nothing new for them. They specifically love to both avoid marketing terms for some things and to give their own specific branding terms to others (think "Retina" instead of High Res, "ProMotion" instead of 120Hz, etc).




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