Is that really a representative example though? Roberts basically invented a gaming subgenre despite himself until he had so much money there was no one left who could say "stop, that's enough". His ambition appears to keep engineers busy with an ever growing product scope.
That’s… an over simplification. But it’s an example of what happens when sales people are trying to sell jpegs and mpegs before anyone has done any development. It drives development to the point that virtually nothing is “done” and everything is half-done.