Considering some people’s use cases, the same could be said of a MacBook Pro or an iMac.
I mean, have you seen their introduction video? [1] It’s basically watching movies on a huge screen and chatting with heads embedded in floating windows.
Indeed, taking over control of a market is more trouble than it is really worth. Apple wants alternatives. They're happy just taking the lion's share of profits.
Mostly sitting on a couch, or leisurely strolling in your huge, mostly empty, living room while discussing with your colleagues or family.
Instead of, say, wildly moving your arms around to slice a cube in beat saber, or shoot down a face hugger in Alyx.
The other big difference being the supposed ability to clearly see your environnement.
But then, this is all suppositions. And they have screwed up more than a few times. Wait and see, I guess.