Well in my opinion cost is relative to the value it brings. I think by proposing such a jump in price, ($60 to $600 for iPhone, $300 to $3500 for Vision Pro) Apple is implying they believe that this breakthrough is worth more value to the end user. Whether they’re correct is for the markets to decide. But if I were to wager, I believe their constrained release of a (rumoured) million units will drive demand and carve themselves a nice premium chunk of the market.
So while absolute price does matter, I would say this product will result in the consumer waiting on upgrading their TV, sound system, or computer. With the vision pro, I’d be willing to trade off not having ‘bleeding edge’ tech in semi-stagnant fields such as display panels, audio interfaces, and laptops.
So while absolute price does matter, I would say this product will result in the consumer waiting on upgrading their TV, sound system, or computer. With the vision pro, I’d be willing to trade off not having ‘bleeding edge’ tech in semi-stagnant fields such as display panels, audio interfaces, and laptops.