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3D is known for its strong novelty effect. At least 5 times people have declared that it will change everything: the Brewster Stereoscope, the DOD purchasing 100k Viewmasters in the 40s, the 1950s wave of 3D movies, the 90s wave of VR, and the Avatar-era wave of 3D movies and TV. As you may have noticed, none of those things are more than a rounding error in the market. And that's before we get to exciting failures like Magic Leap, which people were similarly excited about.

And I'll again point you to phones. Despite tablets, laptops, and ever-larger TVs, people spend an awful lot of time on those small, rigidly bound rectangles.




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