I think Apple’s release of their headset was conservative by design. They saw what an ambitious vision for spatial computing did to Meta, and I don’t think they were keen on repeating such a launch. Both in price point and functionality, the Vision Pro seems to be very clearly targeted for developer use. Apple knows that very few consumers will pay $3,500 for this thing, and that’s the point. I don’t think that they actually plan on selling very many of these headsets until they have a few more years to shave off battery weight and innovate on the OS. They’re offloading a lot of the software R&D risk to developers, and I think they’ll be watching with lots of anticipation what people like you build and how they should position their Vision 2 accordingly. Remember, one of Apple’s primary market cap drivers has been their growing focus on services. App Store and other distribution gatekeeping is a money printer that they’ll want to capitalize on from the get-go for this next platform. And I think that’s why this boring headset is Apple saying to developers, “Here are the keys and do with it whatever you en-Vision (haha) so we can give you a subsequent version that lets you take your apps to mass market.”
