Another look at it: Apple has a successful mobile and a full computing platform already on the market and has only limited ROI in VR wildly succeeding. At best it replaces their existing platform. In comparison, Meta or HTC have a lot more to gain.
While paying lip service to "Spacial computing" their product name is "Vision", so the core of it arguably the display part and they'll be pushing it as viewing device more than anything (I like TheVerge's "Apple made a TV" headline). And VR staying a minor platform only used as a display will be totally fine by them, they'll just keep selling computers on the side.
While paying lip service to "Spacial computing" their product name is "Vision", so the core of it arguably the display part and they'll be pushing it as viewing device more than anything (I like TheVerge's "Apple made a TV" headline). And VR staying a minor platform only used as a display will be totally fine by them, they'll just keep selling computers on the side.
PS: For comparison, this was the pitch for Hololens: https://www.youtube.com/watch?v=eqFqtAJMtYE