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I suppose it depends how active that 3% of the userbase is.

If those 3% of users are responsible for e.g. 20% of the page views, and therefore potentially 20% of ad placements, maybe they are really having a big impact?




Isn't most of the income (or all?) for reddit from ads and awards? So the people actively adding value/content gets punished, while the amount of people seeing ads remain the same? Seems even more crazy if true then.




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