Better ads are ads with higher click-through rates, which provides more dollars for the site whose content you are freely consuming.
Higher click through rates come from a better match between the user's interests and what the ad is offering. It is good for the advertiser (since they get more customers), and the site (since they get more ad revenue), and the user (since they see relevant ads instead of garbage).
Better ads are ads with higher click-through rates, which provides more dollars for the site whose content you are freely consuming.
Well, I'd happily pay to get rid of the ads, given the chance.
Higher click through rates come from a better match between the user's interests and what the ad is offering. It is good for the advertiser (since they get more customers), and the site (since they get more ad revenue), and the user (since they see relevant ads instead of garbage).
It sure as hell isn't good for me. I don't want to see "relevant ads".
For one, they are just there to make me spend more.
And second, as I said above, I ABHOR relevant ads shown when I browse, especially with other people around, that can guess that all those "adult diaper" ads I'm being shown have something to do with what I was searching for in private.
Higher click through rates come from a better match between the user's interests and what the ad is offering. It is good for the advertiser (since they get more customers), and the site (since they get more ad revenue), and the user (since they see relevant ads instead of garbage).