How is this any different to people being filmed on a game show where they can win millions of dollars if they answer questions correctly or complete challenges in a specific time on national television. Those shows generate revenue by people watching them in the hope that people win against all odds or revel in the fact that they missed out on national television.
The difference here, is that this guy is doing it on Youtube and has a much larger impact on individuals lives.
I know i wouldn't, i would just feel like shit. Because it is shity.
I'd rather have him keep doing silly video and dedicate 10% of his revenues to non-profit, period, no filming, totally anonymously.