In the future, reviews will be automated, thus immunizing them from unsavory practices such as paid reviews. Your GPS-enabled wearable compute device will determine which establishment you patronized and for how long, and biometric data will determine whether you enjoyed your time there. These data will be "anonymized" and aggregated. "90% of [brand] Watch wearers like You experienced heightened happiness scores at this restaurant!" Trust in reviews will have been regained and the world will be a better place.
Hello, [restaurant name], this is Alice from [brand] calling. Would you be interested in our premium marketing package? Features include enhanced filtering of "anomalous" (negative) happiness-score(tm) readings. The subscription costs only 1,337 credits/month.
Good point if the app was independent like Yelp. I envisioned this as a first party product from a more powerful company, which makes the Watch as well, that could then directly integrate the consumer/review data into their Maps app on their Phones and other devices.
Alice from [brand] would then have to find a way to get customers to take off their watches or somehow artificially inflate their happiness scores. Or, funnel naturally happier people to their establishment, similar to lead sourcing.
