I agree that the price doesn't matter as much as the experience; the Hololens 2 is just as expensive but generally people wouldn't commit to the limited field of view and lack of compelling use cases. Aside from media consumption and general computing prowess, I'm not sure if Apple made a complete case for it, but we'll see what software is ready to ship with it when it launches. Possibly people will be excited enough to develop for it that Apple can reach a critical mass of interesting "things to do" on the platform.
