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A lot of these sites are probably already breaking FTC rules.

If one runs an affiliate link blog they're supposed to disclose that relationship when they show the links (and in a way that the reader won't easily miss it). [1]

It was a big thing in video game streaming that even stuff like free game codes given to content creators can require something like #ad or #sponsored put in the stream title.

[1] https://www.ftc.gov/business-guidance/resources/ftcs-endorse...




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