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I think this might be a future pattern for a certain group of startups. Company X creates something useful and then gets a acquired but because of natural bureaucracy of large companies Company X slows innovation.

In comes...Company Y who can rapidly innovate for a few years until inevitably they also get acquired, then comes Company Z who has the same logic for starting as Company Y and on it goes.

This isn't necessarily a bad pattern for either the founders (they get an exit) or the consumers (they get a brief period of innovation). Give it a couple of years and I imagine we'll be getting Resend's successor.

As for Resend themselves, I think they're absolutely right - the email APIs today for non-enterprise businesses are ugly and opaque and if they can solve this, all the best to them and if I prefer them to current providers I'd be happy to be a customer.




Yeah, Heroku is proof enough.




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