My company is currently talking internally about defining our 'mission' and 'vision'.
Are there any startups or more established companies here that successfully went through this process?
Some specific questions: How did you get there? (Was the mission/vision pretty easy to define, or did it take time to 'discover' it?) What did you learn from the experience? Did you publish your mission publicly once done?
Whose life gets better when a mission statement is published? What user is crying in the dark for want of your vision?