I think if you’re targeting developers, SES is your biggest competitor. Their very cheap pay as you go pricing is more attractive than your monthly pricing. If email templates with react is your usp, I think I’ve seen libraries that offer that already.
Resend seems to be a UI layer on top of SES, so it is probably not a competitor. People could use SES directly, but if the target group for Resend is a “modern front-end dev” then they probably do not want to, or do not know how to, and thus need that UI layer.
For example, I maintain a popular email sending library (Nodemailer) and if I could get a penny any time some user files an issue with something that is clearly basic for anyone who has ever even touched email, I would be quite wealthy. All these people are good match for a service like Resend, they just want to send mail for a reasonable price and do not care the slightest of what is going on under the hood.
> but if the target group for Resend is a “modern front-end dev” then they probably do not want to, or do not know how to, and thus need that UI layer.
I find it hard to believe there are a ton of this persona calling shots on what email service to be paying for..
We have a lot of anti-spam capabilities in the platform and if you abuse the service to send actual spam, your account may be rate limited or blocked. But if what you are sending is good email and we don't see signals to indicate it is abusive, then there aren't any limits on how much you can send.
There’s a UI for it in Cloudflare once you have a domain. Seems to work pretty well - emails from my new domain go to directly into inboxes, no spam markers I’ve heard of.
I think this is a fair criticism, however it's clear that there is a market for "polished, dev-x first, react focused cloud platforms". Just look at next.js and Remix, both of which solve problems which are already solved by combining normal cloud providers and open source libraries, but crucially with a lot more head-desking and glue code.
Email is old and established, so basically you get what you pay for.
We’ve found deliverability to correlate directly with the price of the service we’re using.
The cheaper the company offers access to a sending IP, the lower the quality of people using it, since price is the number 1 factor for spammers (a necessity since untargeted cold email spam has low conversion rates).
Is there something that's cheaper than SES and similar in reliability? Do Oracle, Google/ Microsoft Cloud offer something similar (pricing and endpoints)?
