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Good example. Kirkland stuff is good. It would be shady if Costco put their name on anything and didn’t care about their product.

So if you see something with the kirkland brand, you have some expectation of quality. And if you have a problem Costco will fix it (or drop the product).

The MrBeast brand doesn’t really stand for anything. And he doesn’t correct quality problems.




What are the quality problems? He seemed to me to put a lot of pride into his chocolate bars and the opening of his burger joint in a mall.




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