Those people who were suffering from curable blindness that had been forgotten by society sure are marketed, businessed and entertained by their restored sight. He's doing good things to improve peoples lives and entertaining millions along the way.
Philanthropy can also be marketing. The two aren't mutually exclusive.
Like, what's your goal here? Nobody is allowed to help anyone unless they do it wearing a hairshirt and flagellate themselves afterwards? Are you trying to have fewer people get helped?
Of all the things in the world to gatekeep, you pick helping people?
