$54m was just a forbes estimate and that was 2 years ago in 2021. He reached 50M subscribers sometime in 2021, 100M subscribers in July 2022, in June 2023 he has 163M. Then if you look at video views, he was doing about 500M/month all of 2021-2022 but in only 2023 he is doing 1000M baseline with spikes to 1500M-1800M for some of the big hitters.
See: https://socialblade.com/youtube/user/mrbeast6000
Also: https://www.forbes.com/sites/chloesorvino/2022/11/30/could-m...
That's just his main channel, he has many other large channels (Beast Gaming, Beast Reacts) plus the other social platforms (TikTok, etc).
Then in the last 2 years he launched Beast Burger and Feastables (mostly chocolate bars currently). There are some public numbers about $10m revenue on feastables in the first few months and over $100m of revenue on beast burger orders sometime last year.
He spends a lot, talks about it a lot, $2-4 million per video on each main channel video. He has also talked a lot about re-investing everything back into the channel to grow and grow. Which seems evident by the growth rate if nothing else.
That's just snippets of info and I'm not remotely experienced enough in any of these spaces to make any attempt at a real number but between the increased views, feastables and beast burger I don't see how it's any less than 100s of millions of revenue at this point. My main point, though, is that he has grown a lot from 2021-2023 where that $54m number came from :)
But having said that.. he was still very popular and long on the front page of YouTube back in 2021 perhaps with those much more modest numbers.
Something like this is worth a watch. While I'm sure there is plenty he doesn't talk about, he talks about a lot publicly including money spent, strategies, statistics, etc:
https://www.youtube.com/watch?v=WGrk7Mzm4uo
The thing I love about MrBeast is that he's YouTube "Playing to Win" [0].
Google's YT algorithm is whatever it thinks makes Google the most money. "Doing YT right" is an oxymoronic statement, because YT doesn't care in the least about ethics.
MrBeast found a way to optimize algorithmic ranking, in a fairly altruistic and ethical way.
On the scale of "{Politician} hates {group}, see what to be outraged about" to "See what the drug companies don't want you to know, via this simple trick" YT optimization... MrBeast is comparatively saint-like.
> and over $100m of revenue on beast burger orders sometime last year.
Gross revenue is almost meaningless. Restaurants are known to have very low margins, so how much of that money was paid to the local restaurant, to the delivery service, _in taxes_?
Even once it reaches Mr Beast's company, the company has to pay for a lot of things before it ever reaches him.
I'm sure he's doing well, but he didn't personally pull in $54M in 2021; it's actively counter productive to discuss gross revenue without also discussing expenses, because it conflates "Mr Beast" the business with "Mr Beast" the nom de plume of an individual and likely misleads folks on how much money the individual actually earned.
That's just his main channel, he has many other large channels (Beast Gaming, Beast Reacts) plus the other social platforms (TikTok, etc).
Then in the last 2 years he launched Beast Burger and Feastables (mostly chocolate bars currently). There are some public numbers about $10m revenue on feastables in the first few months and over $100m of revenue on beast burger orders sometime last year.
He spends a lot, talks about it a lot, $2-4 million per video on each main channel video. He has also talked a lot about re-investing everything back into the channel to grow and grow. Which seems evident by the growth rate if nothing else.
That's just snippets of info and I'm not remotely experienced enough in any of these spaces to make any attempt at a real number but between the increased views, feastables and beast burger I don't see how it's any less than 100s of millions of revenue at this point. My main point, though, is that he has grown a lot from 2021-2023 where that $54m number came from :)
But having said that.. he was still very popular and long on the front page of YouTube back in 2021 perhaps with those much more modest numbers.
Something like this is worth a watch. While I'm sure there is plenty he doesn't talk about, he talks about a lot publicly including money spent, strategies, statistics, etc: https://www.youtube.com/watch?v=WGrk7Mzm4uo