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So, what if we added the ability to recognize a ton of different file formats and allowed you to query the data within an attached file to invoke other web services?

You're still talking in terms of solutions. "Hey, we could build this cool solution! Would that solve any problems?" I've never managed to find a worthwhile business idea that way (not that I'm an expert at it or anything).. in my experience the way to do that is to find the problem first and then figure out what solution you could build (using your technology) to help solve that problem. Then figure out if there really is a market for that solution, and then build it incrementally and evolve it to serve that market. Then at one point flick the switch and start charging.




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