I'm sure it doesn't help. I'm convinced that is what caused Twitch to invest in heavy anti adblock. As each time streamers ran an add you'd have people in the Chat proliferating it so it was no surprise that they'd go after it.
However there is likely certainly more to it, as forcing users into applications provide much more control & analytics which can be profitable for companies.
However there is likely certainly more to it, as forcing users into applications provide much more control & analytics which can be profitable for companies.