I think they use another definition of "small" than most of tech-oriented folks here at HN. They don't seem to be interested in filesizes, number of requests, or even usability. They used a WYSIWG builder (see their advertisement somewhere else in this thread), which is responsible for all of the bloat. It looked good on their (fruity?) devices, and they went with it. It doesn't look like anyone with a technical sensibility was ever involved.
