I'm curious if Apple dropped the ball or if there is still something of an anti-gaming culture inside Apple since I know that the company was de facto anti-gaming in the late 90s going forward. In that era they actively killed off relationships with gaming companies, e.g. the game that eventually became Halo was originally a Macintosh exclusive. More recent things like the legal theatrics with Epic Games gives one a picture of a company that is still not necessarily super keen on fully embracing the gaming scene.
Halo was introduced by Steve Jobs at MacWorld as an upcoming Mac game. It was always called Halo.
“This is not QuickTime. Everything you’re about to see is being rendered in real time on a Macintosh using OpenGL.” [1]
Then Microsoft bought Bungie and made Halo an Xbox-exclusive launch title. [2]
> de facto anti-gaming in the late 90s going forward
In 1997, the Power Mac 6500 shipped with MechWarrior 2 and Descent 2.
Between 1999 and 2005, Bugdom, Nanosaur, Cro-Mag Rally and Otto Matic by Pangea as well as Deimos Rising shipped as built-in platform games on various iMacs and iBooks, the G4 Cube, and the eMac. Tony Hawk’s Pro Skater 4 came with one model of eMac. Nanosaur 2 and Marble Blast were bundled with later iMacs, iBooks, eMacs and the Mac mini. [3]
Oh, I'm so very sorry! I think there was a misunderstanding. I was actually talking about the development of the game and not its public announcement!
Here is the relevant part of the Wikipedia article:
"Days before the Macworld announcement, Blam! still had no permanent title; possible names included The Santa Machine, Solipsis, The Crystal Palace, Hard Vacuum, Star Maker, and Star Shield.[38] Bungie hired a branding firm that came up with the name Covenant, but Bungie artist Paul Russell suggested alternatives, including Halo. Though some did not like the name—likening it to something religious, or a women's shampoo—designer Marcus Lehto said, "it described enough about what our intent was for this universe in a way that created this sense of mystery."[28] On July 21, 1999, during the Macworld Conference & Expo, Jobs announced that Halo would be released for MacOS and Windows simultaneously.[36]"
> In that era they actively killed off relationships with gaming companies, e.g. the game that eventually became Halo was originally a Macintosh exclusive.
That was Microsoft's doing, not Apple's. Microsoft scooped up Bungie to make Halo an Xbox exclusive (at least initially). This purportedly angered Steve Jobs, who probably wasn't too into gaming himself but understood the appeal it might have to consumers.
That isn't the version of history I remember reading about Bungie, but I suppose there are probably differing viewpoints about it. In any case, I do know that John Carmack has said that Steve Jobs told him back then that he should stop working on games and work on operating systems instead, and that he generally did not like them.
