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This is a valid question which is why I was kind of hesitant to mention the price... I knew someone would mention this. That said, we definitely talked it over and there were a lot of reasons for keeping it internal. Call it an investment.

1. Mainly, our service has all kinds of crazy nooks and crannies for errors, and being able to tie straight into the underlying model and storage layer between questions, users and errors will be vital. We currently spend hours everyday trying to find out which this or that created the error because we're using Desk.com (formerly Assistly.com).

2. We have a few strategies around marketing. Anyone familiar with patio11 will understand. This is a bit of a gamble.

3. We'd like to create something awesome in the eyes of developers. They're gonna be a key piece in our plans going forward. It makes sense to help them where we can.

There are more, but they are smaller reasons, like the $100's of dollars a month for a similar service. Plus, its fun to OS stuff. ;-)




fair enough, thanks for clarifying. In fact you did write " the least of which" and I was curious to know the main ones.

ALl the best




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