As a Model S reservation holder, it pegs my pocketbook meter. If I'm about to lose $40K on my car because of a battery, I have no problem with them showing up in my driveway to charge the vehicle if necessary.
Creepy? I'm more worried about the app-of-the-day sucking down my iPhone contacts. THAT I find to be more personal than my vehicle location.
IMO they're both creepy, and using one to justify the other isn't helpful. Apple has already come out and admitted that was a mistake and they will be rectifying it, so it doesn't really help your case much.
In both cases though it's not the action so much as it is the fact that you weren't able to opt out of it, or in many cases you aren't even aware of the possibility of it happening.
It's the same violation, and in both cases it's equally creepy. Apple got called out and did something about it. What will Tesla do?
