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I remember the stress building up in me as I read that part of the book ...



TikTok's user profiling algorithm pays close attention to time spent on microcontent. Twitter may be going down a similar path.


I occasionally complain about Facebook adverts. That means I pay them more attention. That means Facebook show me the same/similar adverts more ...

FB still get paid for those impressions, but each one reinforces my desire never to let that company have a cent of my money.


You almost can't watch a YouTube video to critique it without implicitly endorsing and spreading it through the algorithm.


Your attention, engagement, and data is far more valuable to Facebook than your money.




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