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Yes, specifically between creating new, profitable products and protecting existing profits. As his biography shows, Steve Jobs was always focused on new products but took a long time to learn that profitability was essential to success. The Lisa, the original Macintosh and the Next cube were unprofitable. Had he not learned that excellence must come with a price premium, Jobs would have been a business failure. Once he learned this, well, look at the telephone handset market. Apple enjoys a small slice of the volume and the lion's share of the profits in the entire industry.



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