don't disagree with what you said, but your Google Trends argument has a big asterisk against it - right in the page it says "This comparison contains both Search terms and Topics, which are measured differently. LEARN MORE"
As a data point, if you examine something more granular and trend/topic tied, like Snowpark (which is close to Clickhouse alone) or "Snowflake Table" I would propose the overall point being made kind of stands.
The original term is ambiguous (I wish Snowflake had different branding) but more specific terms to Snowflake still rank high and are maybe less wonky of a comparison.