> I guess that the move didn't have as much effect as people thought it did, and that's why they're continuing the rollout.
1 million people canceled their netflix accounts in Spain over the change. The new policy has already cost them several million dollars. That's a pretty major effect. Maybe they think people sharing passwords costs them more over time, or maybe they're just willing to hemorrhage users now hoping that they'll somehow win some back later under tighter restrictions, and at higher prices. It still seems like a gamble to me, considering they have a ton of competition with better libraries.
I think cracking down on the worst offenders (hundreds of people all over the globe using the same account) and keeping accounts to a reasonable number of simultaneous streams would have been a much better option.
1 million people canceled their netflix accounts in Spain over the change. The new policy has already cost them several million dollars. That's a pretty major effect. Maybe they think people sharing passwords costs them more over time, or maybe they're just willing to hemorrhage users now hoping that they'll somehow win some back later under tighter restrictions, and at higher prices. It still seems like a gamble to me, considering they have a ton of competition with better libraries.
I think cracking down on the worst offenders (hundreds of people all over the globe using the same account) and keeping accounts to a reasonable number of simultaneous streams would have been a much better option.