I don't think their brand is as strong as people believe. They are pejoratively referred to as "ClosedAI"
They have a lot of down time and change the model out from under people, only having 3 months support. It is very hard to build a product on OpenAI in this situation.
A close enough model that can run on your own hardware or cloud will get people to move. We are watching and waiting for this point for our own products. For now they are called experiments and demo applications.
The people referring to them as "ClosedAI" are not a significant portion fo the population. I've overheard strangers talking about ChatGPT (honestly half the time it's ChatGTP), none of them give a shit about OpenAI's philosophy. At most, they have a vague notion that Elon Musk was involved.
They have a lot of down time and change the model out from under people, only having 3 months support. It is very hard to build a product on OpenAI in this situation.
A close enough model that can run on your own hardware or cloud will get people to move. We are watching and waiting for this point for our own products. For now they are called experiments and demo applications.