Happens with their toner cartridges on laser printers too. I bought an HP laser, used some toner carts off Amazon, then got a software update and it wouldn’t recognize the toner carts. Had to replace them with HP cartridges from Staples at much higher cost to get back up and running, which I guess was their goal. Wouldn’t buy another one.
I'm not sure why a printer should need a firmware update. Even an MFP. Either it does what it's supposed to do when you buy it, or it's not fit for sale, and you return it. It should then just go on doing it's thing until it dies of old age, no?