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> the terms are that you either watch ads or pay directly. When you bypass the ads, you're breaking that arrangement

Well, that's where we differ: you think there's an arrangement, which obligates you to support Google's profit model, and I simply don't. I never agreed to any terms, and other people's businesses are not my responsibility.

Do you feel obligated to buy a block of cheese after you eat the free sample on the tray at the grocery store?




YouTube has terms of service which you agreed to by continuing to use it. This article is about stricter enforcement of those terms so the only change is that you might soon be unable to pretend otherwise.

The cheese sample analogy breaks down as soon as you think about it. Unlike watching ads on YouTube, the samples are offered without any willing agreement to make a purchase but that doesn’t mean that there aren’t other terms. For example, if you try to show up to the store naked or drunk you’ll be asked to leave because, like YouTube, it’s private property and the business has no obligation to provide service to people who don’t follow their terms. Similarly, you’d be refused entry if you started taking all of the samples or standing around shouting about how bad the cheese is. That store probably has a bathroom, but if you’re not a customer you aren’t allowed to use it.

All of this is conceptually very similar to that YouTube offers videos to people who watch ads (or pay) but the difference is that most people understand that it costs money to make physical things. Digital content has been ad supported for so long that many people think of it as free and are unwilling to even consider other models.




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