Most discussions about this topic somehow seem to assume that people enjoy returning stuff. They don’t. It’s effort
One of the key unresolved problems in fashion retail remains the crazy, unreliable sizing systems. Just because you are size $X at one brand, doesn’t mean you’re size $X at another. Also, the majority of brands only cater to average body proportions. Slim feet? Tall? Good luck!
> Just because you are size $X at one brand, doesn’t mean you’re size $X at another
In my experience it’s worse than that. Buying from the same brand, sometimes even the same item (or its successor), results in wildy different fitment.
I’ve strictly returned to brick and mortar. It’s so much more convenient buying something that fits.
I just had to return a couple of shoes: I thought I was being smart by ordering the exact same brand, model, and size again, but when they showed up they fit my feet like vises. In the end I also went to a brick and mortar store.
This happened to me with Asics. The Kayano 17 was the best running shoe I’ve ever had, so I replaced them with the Kayano 23. You’d think a newer version of the same shoe would fit the same. Nope. I actually kept them because I’m stubborn, but anything longer than 10k and I get terrible blisters even after putting hundreds of kms on them. I’ve had the same issue with Adidas as well. I just can’t understand why they change the fitment for the next version of the same shoe. Who does that benefit?
I would love to be able to go into a brick and mortar store for my clothes. Unfortunately, most of the brands I buy only carry petite sizes online, or have an extremely limited petite selection which my 90 year old neighbor would love. I'm 5 feet tall. I can't buy a shirt or pants meant for someone who is 5'6". Tailoring doesn't change the proportions of where the neck and sleeve holes are or how the crotch fits; you can't just lop 4 inches off the bottom of something. So, I'm stuck with online shopping and wildly dumb sizing.
In principle I agree but since becoming a parent it has gotten harder to carve out time for a trip to the store and it is comparatively easy to return stuff whenever I get to it, which is less time-sensitive than buying in the first place.
Several start-up companies have attempted to resolve that problem in fashion retail by scanning customers' bodies and building 3D models in order to verify fit. But none of them have really taken off. Besides the technical and manufacturing issues, customers have their own idiosyncratic preferences about how loose or tight they like their clothes for comfort and aesthetics.
Given the other comments about the inherent size variability in creating the actual clothing, no wonder anyone trying to measure the customer but not the cloths is riding a dead horse.
Actually this is resolved entirely, just outside North America. It's incredibly frustrating when North American companies decide thingsike a 34" waist is 36" in one brand and 34" in another - don't get me started about inconsistencies within the brand itself - which is how I used to solve this.
Just buy European sized things. Sizes are sizes
They're clear. They're clear to the point of your having a ability to measure yourself and always get what you're trying to get. Heck, many of these sites just publish a complete sizing guide, so that you can measure yourself.
My introduction to this, having moved from north America, has been eye opening. The standardization has eliminated any chance I ever try a North American made item now.
> Actually this is resolved entirely, just outside North America.
I'm European and I have no idea what you're talking about. This simply isn't true, and cannot be true even in theory because our bodies are three-dimensional and clothing sizes are usually single numbers/letters.
A single size number will always be insufficient - 95% of jeans that fit my waist are too short and there's no way to know other than trying them. Same with shirts. I can try two shoes in the same size from the same brand and only one fits because the other one was designed for stick figure feet. One of my shoes is size 43, another is size 45 and they're literally the same size.
People like making fun of imperial units but what actually deserves all this ridicule and more is the nonsensical chaos that is clothing sizes, numbers that the manufacturers seem to get via dice rolls.
I live in northern Europe. I usually buy pants in the store so that I can try them on. I have to try on every single pair, even if they are the same size, style, color, and are sitting on top of each other on a table.
The sizes within the same garment aren't consistent, let alone the sizing in different stores.
Not to mention that some places only put the European sizes on sites for the European market after using a conversion from whatever sizing system they happen to use. You generally aren't getting a different manufacturer by avoiding a "north american made" item.
While that is true, many companies over here sell american made brands clothes and those are still, for some unfathomable reason, using the original measurements, starting with waist sizes in inches, which in my personal experience can mean anything from: "Fits as intended" to "Could be used as cover for a Jet Engine".
It’s not that I enjoy returning clothes. It’s that it’s more enjoyable than doing the brick and mortar retail fitting room thing. At multiple stores the logistical burden is too heavy.
Retail: I like this shirt on rack, try on two sizes, wait one size I need is sold out. End up settling for another item that I like and has my size in store. Might be third or forth option. I might just say forget it and leave empty handed.
Online: I kind of like this shirt, I buy 2 sizes I think might work, try them on when they arrive in my house on my time, if I actually like the fabric/look in person and I’ve identified the size works, I keep one of them and return the other. If I ended up disliking the fabric or something entirely that I couldn’t tell from product pictures I return both.
That said, the logistical issues of browsing/shopping online are significant too. I tend to be somewhat brand/store loyal so that’s how I deal with it.
I have noticed more stores giving actual garment measurements on their site (as opposed to a near meaningless size that is several inches off due to vanity sizing!)
Even measurements aren’t really an accurate indicator for most garments.
The manufacturing tolerances for anything below designed fashion are just too large. When stuff is hand made (by experts, not just for the marketing label of “hand made”) then they tend to be accurate enough, but the stuff most people buy in shops is never going to have a reliable fit unless the whole supply chain is overhauled.
And that’s not to mention how for changes as the fabrics age and are washed. That’s a whole extra load of complexity.
Edit, to give an illustrative example. When cutting out pieces for a garment, the cutting will typically be done on a band saw (or fabric cutting equivalent). For most garments the fabric will be stacked 10-20 sheets high so that many pieces are cut in one go. A person shoving 20 layers of fabric through a saw in a few seconds is never going to be accurate. Contrast this to a high end garment where it might be 2-5 layers carefully guided through a saw by someone who can take a minute to get it right, that’s just far more likely to hit the targets.
I don’t know why but this still doesn’t work. Recently I needed to buy some thermals. According to MacPac’s sizing guide, with actual measurements, I’m an XS. When I tried them on in person, I’m a medium. Two sizes off.
If returns cost them so much they'd do it now. But they don't: It is so much cheaper to produce the garment as it is that it won't change. They already make money from folk buying products and not bothering to return them.
No more free returns just means more consumers will be wary of ordering. The better fit stuff won't happen until actual laws are put into place and/or places start punishing manufacturers by refusing to sell their products on their platform, regardless of who is reselling them.
I very highly doubt it will affect whether or not returns are free, though.
How would they do this? And what’s the incentive on seller side? By abolishing free returns without a better alternative in place, sellers clearly say that they rather accept lower sales than trying to ensure people receive fitting clothes
Free returns seems like a greedy and arrogant policy. I wish more people were surprised by the free return option; and refuse to buy relying on free returns. My state is that I end up buying very little. I even donate stuff I order without enough thought instead of free returns.
Good point also about how various online ordering pushed brick-and-mortar beyond recovery; with many such loss-leading and predatory practices.
Free returns is kind of necessary when you're buying things sight unseen. Clothes may not fit; electronics may not be compatible; parts may not be appropriate.
Obviously that's not everything. It may not even be most things. But it's way easier and more attractive to just say "order it first, then return what doesn't work". It works as long as most people aren't assholes about it.
(It didn't help that there were assholes on the seller side, too. Yet another reason to return stuff was fakes, and Amazon decided it was easier to accept returns without complaint than to guarantee that you got what you ordered. Especially since many customers wouldn't notice.)
I guess with the entrance of Amazon with Prime, this is becoming more normal now.
A heap of the shoe brands / retailers at least have free returns and shipping (with minimum spend maybe though).
Welp, that's really annoying on LL Bean's part. They don't have any stores in California, so I guess I won't be purchasing any size-dependent things from them.
Honestly, for things that are sized, and how inconsistent sizes can be (even across multiple batches of one product), I would expect businesses to expect returns for wrong sizes.
As an example, I recently purchased a hat from Goorin Bros.. I ordered two sizes, and returned the one did not fit. Doing the return was easy, using the box the hat originally came in. The hat was not cheap, but I expected that.
I learned the hard way that smaller vendors may have no clue what customer service is and in many cases will not stand by their own return policies -- the one I dealt with would not even let me return the item on my own dime suggesting that the item was 'used' (even after I told them they didn't have to process a refund until after inspecting the item).
In the end I just had to do a chargeback, which I imagine is hurtful to their business. They just left me no choice.
> Even Amazon started charging customers $1 for dropping packages at select UPS stores
Really? I've never seen this. An issue I have encountered is that sometimes they don't offer UPS dropoff as an option, only a $7 UPS pickup or driving for an hour+ to go to an Amazon warehouse. Usually chatting with an agent will resolve this issue, but it's a PITA and shouldn't happen for an item with "Free Returns" "for any reason".
I’m ok with this since it means people who rarely/never return something won’t have to subsidize those who do. How in the world are return rates 15-30%! The only way those kinds of rates make sense to me is if a product is just highly unreliable (as in, does not work at all). Yes, sizing varies for clothing, but this says to me people are being perfectionists when it comes to fit.
Yes, sizing varies for clothing, but this says to me people are being perfectionists when it comes to fit.
I can buy two pairs of pants. Same color (black), same style, same size, and bought at the same time. I can buy them at the store and try on one pair. And the second pair commonly fits differently. One a bit loose and the other having a waistband that digs in a little bit.
Shirts are similar. One will have room for breasts, the other gaps at the buttons or stretches more. One long sleeve shirt will touch the back of my hands, the other will show my wrist bones.
Ordering isn't much better: You have to trust that their garments actually match their sizing chart. My summer jacket was one my spouse ordered, and it definitely ran smaller than advertised.
This isn't being a perfectionist, but expecting honesty with fit and for the same garment to fit basically the same.
What about shoes? It's not being a perfectionist, its that they just don't fit. I have shoes from different brands and they are all different sizes. Some even within the same brand are a half size different due to the material (that's my guess as to why they fit different).
> this says to me people are being perfectionists when it comes to fit
I guess this is one of those times when we have to recognize that humans are not a totally homogenous species with identical habits and desires. Believe it or not, there are many people in the world who couldn't care less which OS or text editor they use nor even how the configuration should be adjusted to suit their tastes and workflow. They would be absolutely mystified by all the discussion that goes on in these parts about different Linux flavours, tabs v spaces, vim v emacs etc etc.
Now imagine that kind of complexity and nuance applied to products that you are relatively indifferent towards. There are thousands of people out there who care about every single detail about a piece of clothing, not just being the perfect fit (yes, that does matter to a lot of people, rather than "it'll do"), but also the exact colour, texture, fabric, stitching patterns, quality of manufacture, the style of the cut which may look good on a model on the website but just doesn't suit the person's own body at all. Have you ever wondered why so many people (often, but not exclusively women) can spend an entire day shopping for a single garment, visiting so many different stores, trying on so many apparently similar items before being satisfied with just one (and even then, sometimes still regretting the purchase afterwards). Buying clothes, for many people, requires trying on so many different alternatives and making a considered decision. And in all the details above, there is often a big difference between what is perceived from the website images vs the reality of the garment when it is held in the hands, examined in detail, tried on the individual person.
"Free returns" has enabled a behaviour I have often seen in friends and family: order lots of different items with the clear intention of sending at least half of them back, perhaps more, knowing in advance due to the nature of online retail that at least some of those clothes will simply be disappointing when seen up close, others will be a terrible fit, and yet others will sort-of fit in a way that pleases many people but somehow doesn't yet feel right. They are using their homes as the changing room at the store. The paradigm is not "decide what to buy before ordering, choose only one item and only send it back if it is egregiously disappointing", rather "order a whole range of items to try on and assess, then keep only the ones that really please me."
I'm not saying this is good or bad, simply trying to provide some explanation to address your "how in the world" question. Free returns has, until now, enabled this behaviour in consumers which probably drove a lot of growth among skeptical buyers by allowing them to mimic the live shopping experience (try on lots of stuff, keep only a few) at home. If this isn't economically viable, then I guess consumers who are now a lot more acclimatised to online clothes shopping will have to adjust having some of the risk and inconvenience pushed back in their direction. Or, they will choose stores that offer them the service they have become used to while other consumers like you will probably choose a different retailer with lower prices overall but a stricter return policy. Or someone will invent some new kind of financial model, like an opt-in "returns insurance" or Prime-style subscription fee that allows unlimited "free" returns only for those customers who value that experience. Who knows? It's a shift in the market which as ever will be fun to watch.
> Yes, sizing varies for clothing, but this says to me people are being perfectionists when it comes to fit.
A lot of people simply order a bunch of shoes or whatever, try them on like in a retail shop and return everything they don't like. It's often not even about sizing, or at least not exclusively. And this worked for a while, at least as long as the online shop got money from the government to cover losses while making employees piss in bottles.
It varies wildly by product, industry, and gender.
Electronics return rates are low, <5% I believe. I have a feeling books return rates are similarly very low. Clothing bought from brands is low, 5-10%, clothing bought from retailers is higher, 20-50%. Womenswear is much higher than menswear.
Image you treat online shopping like brick and mortar: you want a jacket, you pick 3 or 4 that you like, you go to the changing room, try them on and return the jackets you don't like.
Not at all in my case, even something around 20-30%. Why all trousers nowadays are so tight? Why every upper garment is so baggy? You know that sunglasses come in sizes? This smartphone absolutely does not look as in the marketing photos, it's all cheap plastic. American M, Italian M, and European M are completely different sizes.
American M, Italian M, and European M are completely different sizes.
I wish it were that simple.
A European M is a different size between stores. Sometimes you get slightly different sizes between the same style garment, in the same color manufactured by the same company.
This trend could inadvertently play into the hands of giants like Amazon with Prime, Walmart with W+, and Costco, who can afford to offer free returns as part of their subscription packages. Not only does this keep their customers happy, but it also helps track potential return abusers more efficiently.
Recently I needed a pair of pants for an event. I ordered about 10 pairs in different sizes and styles from Amazon, knowing I would be returning most or all of them. It was nice being able to try them on at home with my wife telling me her thoughts. I ended up keeping one pair and returning the rest. But, this only works with free and easy returns.
One of the key unresolved problems in fashion retail remains the crazy, unreliable sizing systems. Just because you are size $X at one brand, doesn’t mean you’re size $X at another. Also, the majority of brands only cater to average body proportions. Slim feet? Tall? Good luck!