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The tone in this comment section is, frankly, baffling. Nobody owes Apple any kind of right to control when or how their products are announced.



What's baffling? It's not a matter of "owing" Apple any right. Apple already has the inherent right to control what and when they want to publicly reveal, and anyone who has signed an NDA with them has made a promise that they won't do it first.


> Apple already has the inherent right to control what and when they want to publicly reveal

Why? This isn't PII, and the only one thing hurt by leaking it is Tim Cook's fragile ego.


Whether or not harm comes of it is kinda beside the point. The point is that if you've promised not to reveal information, you've promised not to reveal information. If you do so anyway, you're in the wrong.

If it's a whistleblower situation, breaking that promise can be justifiable, but leaks like this aren't that.


I mean it's just a right to privacy really, isn't it?


People have a right to privacy, corporations don't.


Legally speaking, they do. Not to the same degree as people, but still.


Neither companies nor families go around looking to share their responsibilities (product or personal) with third parties on terms chosen and reneged by the third party whenever the third party wants to do so. If they share their responsibility for something it is not consensual, it is explicitly on the basis of terms they propose, and thereafter owed to them by someone.




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