Would you believe that they killed the digital camera because they saw themselves as a film business, not a camera business?
The cameras were a loss leader to sell the film.
Seriously, here's the 1999 10-k self description (cameras is second to last only ahead of projectors!):
Kodak manufactures and markets various components of consumer imaging systems. For traditional consumer amateur photography, Kodak supplies films, photographic papers, processing services, photofinishing equipment, photographic chemicals, cameras (including single-use) and projectors.
My point is that if Kodak saw the writing on the wall that film was out and sensors (notice I didn't say cameras anywhere in any of my posts) were in, they could be in a position like Sony is right now.
It's honestly amazing that all those participants didn't know that very simple fact when Kodak management constantly talked about it at the time. Maybe that's why they blame 'corruption.'
EDIT: Maybe to put it another way, Kodak didn't see themselves as rivals to Nikon or Canon (you could put Kodak film in those), they saw themselves as rivals to Fujifilm.
The cameras were a loss leader to sell the film.
Seriously, here's the 1999 10-k self description (cameras is second to last only ahead of projectors!):
Kodak manufactures and markets various components of consumer imaging systems. For traditional consumer amateur photography, Kodak supplies films, photographic papers, processing services, photofinishing equipment, photographic chemicals, cameras (including single-use) and projectors.
My point is that if Kodak saw the writing on the wall that film was out and sensors (notice I didn't say cameras anywhere in any of my posts) were in, they could be in a position like Sony is right now.
It's honestly amazing that all those participants didn't know that very simple fact when Kodak management constantly talked about it at the time. Maybe that's why they blame 'corruption.'
EDIT: Maybe to put it another way, Kodak didn't see themselves as rivals to Nikon or Canon (you could put Kodak film in those), they saw themselves as rivals to Fujifilm.