On: Casio adds fitness features to original G-Shock di...

[lipoid_ecole]

I think their niche are existing G-Shock fans who want fitness tracking

[scrapcode → lipoid_ecole]

I am of the understanding that much of the allure of the G-Shock is the 2-15 year battery life. This offering takes what I assume is one of the biggest benefits of a G-Shock and trades it for fitness tracking capabilities that are available through many other solutions that offer much better battery life.