Nothing has intrinsic recreational or attractive value, including the Grand Canyon, the Niagara Falls and Yosemite. Desire is often mimetic.
The counterparts to this are that a) many people would rather go somewhere slightly less attractive that isn't overcrowded and b) lots of people are attracted, at least in part, by going somewhere novel.
The fact that there is a certain challenge involved in getting as many people as possible (but no more) to the prettiest sites while finding less pretty but still enjoyable alternatives to those who can't make it is exactly why land management and tourism agencies exist.
The counterparts to this are that a) many people would rather go somewhere slightly less attractive that isn't overcrowded and b) lots of people are attracted, at least in part, by going somewhere novel.
The fact that there is a certain challenge involved in getting as many people as possible (but no more) to the prettiest sites while finding less pretty but still enjoyable alternatives to those who can't make it is exactly why land management and tourism agencies exist.