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> Because they want higher quality search experience, have their privacy respected and/or do not like the entire order of things on the web where they are constantly being the product.

I really wish it would be that way. But from my personal experience non-tech affine people don’t care about privacy or ads that much (as long as it’s free). Just take my wife and father-in-law as an example: They have Google as their startpage in the browser. And instead of directly typing the URL into the browser bar, they will always do a search for it. I told them so many times, but they literally don’t care. And they are not completely wrong since it works for them. 99% of the time Google will return what they are looking for within the first result. No chance I can convince them to suddenly pay $5-10 for the same thing.




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