I think that we've had previous discussions on this very story, here. It's familiar.
Sadly, it's not unique. Many charities and whatnot also end up trading their good name, to enrich corporations. My mother used to run a nonprofit, and told me about it. In her case, I think they only made about 5% of the proceeds, and were happy about it.
The "Trade on a nonprofit's name, and make money" model is quite old (My mother's org was doing it 30 years ago).
Sadly, it's not unique. Many charities and whatnot also end up trading their good name, to enrich corporations. My mother used to run a nonprofit, and told me about it. In her case, I think they only made about 5% of the proceeds, and were happy about it.
The "Trade on a nonprofit's name, and make money" model is quite old (My mother's org was doing it 30 years ago).