I keep hearing about problems in food authenticity (e.g. fake olive-oil). I want the quality of my food to be auditable (is it really organic? Was it really grown in country X? Are these eggs really free-range?) and this seems like a step in that direction.
It's already employed in Switzerland (the second part of the paper describe the result of a routine check from a supermarket). Switzerland is a small market, but not that small.
My 30-years vision would be, I walk into whole foods, I scan a QR code on the back of smoothie and I see all of the following:
- list of ingredients
- processing summary (was it reduced to a powder or liquid concentrate at some point frozen?)
- list of growth locations for every ingredient, pesticides used
- batch #
- additional health information (PH)
- What time it was made at the factory, and where
I keep hearing about problems in food authenticity (e.g. fake olive-oil). I want the quality of my food to be auditable (is it really organic? Was it really grown in country X? Are these eggs really free-range?) and this seems like a step in that direction.