John Deere has a number of (large) competitors,
Caterpillar being the largest. But hey, guess what, Caterpillar's not so big on right to repair either. There are a number of smaller brands in that market as well, some of them do support repairability in order to compete with John Deere, but the worry is if they're even going to be around in 15 years.
Thing is, farmers already have their John Deere tractors, and, just like Apple sucks you into their ecosystem and soon every tech thing you own is an Apple product, so does John Deere. The switching cost is just too high, especially for a whole farm's equipment that you buy and keep/use for 15 years. The first iphone is just older than that. So you buy a tractor in 2008, it's only just now time to replace that tractor, but in the interim you've bought all of the special dongles, at $50k-$300k a pop, are you really going to switch tractor manufacturers? You could, we're talking about farm equipment, not mini DVI dongles, but you really want your hardware to work together, and it's going to take you another 15 years to fully divest yourself of the Apple, err John Deere ecosystem. But you're already 40, having inherited the family farm when you were 25. Another 15 years and you'll be 55, and it'll be time for retirement soon enough. So you just keep buying John Deere products and hope the corporate farms don't get you before then.
I know government regulations are anathema to some, but they're anathema because they really do force somebody's hand, and change things. Sometimes, even for good.
Thing is, farmers already have their John Deere tractors, and, just like Apple sucks you into their ecosystem and soon every tech thing you own is an Apple product, so does John Deere. The switching cost is just too high, especially for a whole farm's equipment that you buy and keep/use for 15 years. The first iphone is just older than that. So you buy a tractor in 2008, it's only just now time to replace that tractor, but in the interim you've bought all of the special dongles, at $50k-$300k a pop, are you really going to switch tractor manufacturers? You could, we're talking about farm equipment, not mini DVI dongles, but you really want your hardware to work together, and it's going to take you another 15 years to fully divest yourself of the Apple, err John Deere ecosystem. But you're already 40, having inherited the family farm when you were 25. Another 15 years and you'll be 55, and it'll be time for retirement soon enough. So you just keep buying John Deere products and hope the corporate farms don't get you before then.
I know government regulations are anathema to some, but they're anathema because they really do force somebody's hand, and change things. Sometimes, even for good.