Which of the following sounds easier? Getting a letter of intent from a business looking to buy your product. Or building an entire product and trying to convince businesses that they need to use your solution.
Neither are easy, but the latter is just the former but with more steps and you'll probably have to make a ton of changes to your original solution before anyone buys.
1. They think the letter has to say "I will buy this today" instead of "I will buy this if it does xyz"
2. People think someone seeing a product (e.g. build something great is all that matters) trumps everything.
Neither are easy, but the latter is just the former but with more steps and you'll probably have to make a ton of changes to your original solution before anyone buys.