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It's even more embarrassing when you look at the old Apple commercials introducing Siri up to 11 years ago, here's one from the rock when they introduced the iPhone 7:

https://www.youtube.com/watch?v=fhLGBY5_0zU

Anyone thats used Siri will watch that and laugh at how absurd it is that someone could get even one of those voice commands to work the first time. I'm surprised there hasn't been a class action lawsuit for false advertising. I can barely get it to start a timer on my apple watch sometimes.




Siri was better earlier on. In fact they were better before Apple bought them than ever after. And the primary reason is optimization of cost and scale.

And something similar is happening to GPT although not to that extent. Bing has gotten worse over time as they use a pipeline of models, where smaller models serve most common and easily predictable tokens, while the full model only handles the hard stuff. Except... you can't tell always what's hard stuff or not, so Bing serves useless distracted answers ignoring user context from time to time.


The best bit about that ad is that my homepod replied to every 'hey siri ...' with an error.

"Hey siri read me my last email" "I'm sorry I can't do that" "Hey siri list my reminders" "You can use the photos app to do that" "Hey siri show me my fashion line (?)" "You can try a search in your web browser"


Great ad though, Apple's always had it




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