TF1 was pretty rough to use, but beat the pants off Theano for usability, which was really the best thing going before it. Sure it was slow as dirt ("tensorslow") even though the awkward design was justified on being able to make it fast. But it was by far the best thing going for a long time.
Google really killed TF with the transition to TF2. Backwards incompatible everything? This only makes sense if you live in a giant monorepo with tools that rewrite everybody's code whenever you change an interface. (e.g. inside google). On the outside it took TF's biggest asset and turned it into a liability. Every library, blog post, stackoverflow post, etc talking about TF was now wrong. So anybody trying to figure out how to get started or build something was forced into confusion. Not sure about this, but I suspect it's Chollet's fault.
Sure, my point is that only a googler would even consider this kind of breaking change as a sensible option. People in the real world with regular code tooling would reject the proposal before it got started.
The analogy to Angular that others have made is spot on. It's not just first-mover disadvantage. Google has particular blind spots for certain pain points, like deprecating APIs. Also q.v. Google Cloud.
Every attempt at a "clean break" new version of a commonly-used platform leads to such long-term weakness, yet the temptation to piggyback off of the mindshare/existing branding forces companies to avoid calling it a new platform.
The APIs were messed up early on, which is a reason TF2 happened. Every team started making their own random implementations of stuff. You had the TF Slim API, you had Keras, etc. The API just got fatter and fatter and then libraries would make cross dependencies to bake in the API mistakes.
Google really killed TF with the transition to TF2. Backwards incompatible everything? This only makes sense if you live in a giant monorepo with tools that rewrite everybody's code whenever you change an interface. (e.g. inside google). On the outside it took TF's biggest asset and turned it into a liability. Every library, blog post, stackoverflow post, etc talking about TF was now wrong. So anybody trying to figure out how to get started or build something was forced into confusion. Not sure about this, but I suspect it's Chollet's fault.