On: What I learned unsubscribing from 22 newspapers

[amelius]

But what if their strategy makes more sense because most people give up and keep their subscription in the first place?

[abnercoimbre → amelius]

How can they know for sure though? It's not like they can look at their spreadsheets and definitively say "these subscribers over here" wanted to cancel but stayed because they couldn't figure it out.

[amelius → abnercoimbre]

A/B testing?