This is what Cory Doctorow has described as the enshittification of companies and platforms. It's not a fluke - it was the plan all along. First you treat your customers well to build up a user base. Then you make things crappy for the users in order to bring in business partners (advertisers), which is what they're doing now. And later they will screw their business partners as well and redistribute all profits for their shareholders. And then the platform will die.
