So how’s the consumer UX for BGP? Your parents like it ok?
Ingredients can be standardized and commoditized. Apple uses the standard networking protocols (mostly), normal stainless steel formulations, typical interconnects for their display controllers.
But a product, in the sense of something a person decides to buy and someone sits in front of and uses, cannot be standardized while providing a good user experience. That’s literally the truth under the “better mousetrap” saying: people will throw money at you if you make something better, and therefore different, from what’s in the market today.
Yes, differentiating your products is anti-competitive, in the sense that you’re trying to get people to buy your products instead of someone else’s. But it is also fiercely competitive, in the sense that you are competing for business.
The critical insight here is that purchasers value UX over the benefits of standardized, commoditized, undifferentiated products. You can legislate and regulate to prohibit differentiation, but left to their own devices that is not what people want.
The consumer UX for BGP is awesome. It’s invisible.
To fix your argument, let’s pick one that end-users actually interact with: HTTP.
The UX for raw HTTP is pretty rough, and very few people could even use it without at least a refresher on the commands. However, since HTTP is standardized, anyone can make an application with excellent UX and even applications that have excellent UX for specific markets (devs, visually impaired users, non-technical boomers, non-technical millennials, etc). This is typically what people are arguing for: let companies compete at the application level and keep the underlying technologies as open standards.
Ingredients can be standardized and commoditized. Apple uses the standard networking protocols (mostly), normal stainless steel formulations, typical interconnects for their display controllers.
But a product, in the sense of something a person decides to buy and someone sits in front of and uses, cannot be standardized while providing a good user experience. That’s literally the truth under the “better mousetrap” saying: people will throw money at you if you make something better, and therefore different, from what’s in the market today.
Yes, differentiating your products is anti-competitive, in the sense that you’re trying to get people to buy your products instead of someone else’s. But it is also fiercely competitive, in the sense that you are competing for business.
The critical insight here is that purchasers value UX over the benefits of standardized, commoditized, undifferentiated products. You can legislate and regulate to prohibit differentiation, but left to their own devices that is not what people want.